Watch: Agent Provocateur releases new lingerie advert featuring Olympic hopefuls amid coronavirus uncertainty

Pole vaulter Alysha Newman has taken part in the campaign (Agent Provocateur)
Pole vaulter Alysha Newman has taken part in the campaign (Agent Provocateur)
8:49am, Wed 18 Mar 2020
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British lingerie company Agent Provocateur have released a new advertising campaign featuring female athletes who are hoping the Olympic Games in Tokyo will go ahead despite the coronavirus pandemic.

The video sees four female athletes exchange their athlete gear for lace underwear in a campaign that is aimed at celebrating the female athletic form. 

Commonwealth Games gold medallist Georgia-Mae Fenton, pole vaulter Alysha Newman, rock climber Sasha Digiulian and US sprinter Queen Harrison have all taken part. 

Agent Provocateur wrote on social media: "Ambition transforms. In body and mind. A fire that drives you, and it raises the bar like nothing before. Pushing you harder, faster, stronger. Do it alone. Do it together. Believe in each other. Playing to win."

Campaign director Sarah Shotton added: "Agent Provocateur’s Spring Summer 20 campaign is about bringing women together who are outstanding in what they do.

"We wanted to hero the magnificence of their sports and body confidence and how wearing Agent Provocateur can make you feel great.

"The campaign celebrates their femininity and the beauty of the athletic body. The athletes for SS20 continues AP’s story of the celebration of women and the female form."

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