18 November 2021

Daily Mail owner looks at possible job cuts as newsprint costs soar

18 November 2021

The owner of the Daily Mail, Mail on Sunday and Metro newspapers has said it is weighing up possible job cuts due to soaring costs for newsprint, energy and distribution.

Daily Mail and General Trust (DMGT) said increases in the cost of newsprint are now at levels not seen for 25 years.

As a result, it said: “DMGT is currently exploring a number of options to mitigate the impact of these cost increases, including a review of employee numbers.”

The company explained: “There have been recent substantial increases in distribution and energy costs, as well as increases in the cost of newsprint at levels not seen since 1996, and these have started to impact the profitability of the newspaper businesses.”

Geordie Greig, right, announced he was leaving the Mail less than 24 hours before the results warning of job losses (Kirsty Wigglesworth/PA) (PA Archive)

The warning came less than 24 hours after the editor of the Daily Mail Geordie Greig left his job and was replaced by Mail on Sunday editor Ted Verity.

Bosses at the group said its stable of newspapers and websites, which also includes the i newspaper and New Scientist, remains strong.

But its free Metro newspaper suffered hard due to the fall in commuters during the pandemic, with revenues dropping 46% year-on-year in the 12 months to the end of September.

The company said: “The performance reflects the combination of fewer copies being distributed, as the business has been severely affected by lower commuter volumes, and the weak print advertising market. This resulted in Metro making a substantial loss in the year.”

By comparison, revenues at the Mail newspapers and website grew by 3% to £518 million, with £164 million generated by MailOnline.

Advertising revenues were down for print titles by 1% and up 16% on MailOnline, with the company pushing hard for visitors to come to the site directly, rather than via search engines.

Circulation revenues at Mail titles also fell by 3% over the year to £288 million – with sales dropping during lockdown periods before recovering in the second half.

Falls were offset by an increase in cover prices, with the Mail’s Saturday edition up 10p to £1.10 and up 10p to 80p for the Monday to Friday editions during the year.

DMGT said: “The strength of the advertising market, which inherently lacks visibility and is volatile, will reflect the status of the post-Covid-19 economy.

“Circulation volumes of the Mail and i are expected to decline from current levels, whilst Metro’s will depend on commuter traffic.”

At a group level, DMGT said revenues were up from £870 million to £885 million in the 12 months to the end of September, but it swung to an overall pre-tax loss of £2 million compared with a £34 million profit a year ago due to banking cash from the sale of parts of the business previously.

Chairman and largest shareholder Lord Rothermere is in the process of taking the business private and is seeking support from remaining shareholders.

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