Tory MP David Amess stabbed multiple times at constituency surgery 15 October 2021
Man City star Benjamin Mendy refused bail again over rape accusations 11 October 2021
Met decision over Andrew sex claims ‘no surprise’ says ally to prince 11 October 2021
We’re sick of abuse – Demi Stokes says players won’t give up racism fight 11 October 2021
Police restraint training still ‘insufficient’ years after father’s death 11 October 2021
‘Spying more sophisticated than ever’ after claim Russia stole Oxford vaccine 11 October 2021
08 October 2021

Google to ban ads appearing next to content which contains climate change misinformation

08 October 2021

Google is to block digital adverts from appearing alongside climate change denial content across its platforms and on YouTube.

The internet giant said it has had complaints from a number of its advertising and publishing partners about misinformation.

In a blog post, Google said it will now “prohibit ads for, and monetisation of, content that contradicts well-established scientific consensus around the existence and causes of climate change”.

“This includes content referring to climate change as a hoax or a scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or human activity contribute to climate change,” the company said.

Google said the new policy will take effect next month (Chris Ison/PA) (PA Archive)

The new policy will “look carefully” at the context in which claims are made and differentiate between those which state a false claim as fact – which will be banned – and content that just reports on or discusses a claim, Google added.

The new policy and its parameters were created through consultation with climate science experts, including those who have worked with the United Nations on the issue.

The policy will take effect next month, Google said, and will use “a combination of automated tools and human review to enforce this policy against violating publisher content, Google-served ads, and YouTube videos that are monetising via YouTube’s Partner Programme”.

The announcement comes in the wake of a Google crackdown on vaccine misinformation on YouTube.

Last month, the tech giant announced an expansion of its ban on Covid-19 vaccine misinformation to cover broader false claims about all vaccinations.

The best videos delivered daily

Watch the stories that matter, right from your inbox