10 November 2023

King to feature on the front page of Big Issue ahead of 75th birthday

10 November 2023

The King will feature on the front page of the Big Issue magazine to mark the launch of the Coronation Food Project.

Charles is to use his milestone 75th birthday to officially launch the scheme which aims to support the nation during the cost-of-living crisis by redistributing food destined for landfills.

The Big Issue’s article will be published on Monday, ahead of the King’s birthday on Tuesday and in the piece, Charles notes his concern for the amount of food waste across the country.

The King says: “Food need is as real and urgent a problem as food waste – and if a way could be found to bridge the gap between them, then it would address two problems in one.

“It is my great hope that this Coronation Food Project will find practical ways to do just that – rescuing more surplus food, and distributing it to those who need it most.”

The magazine also spoke to Baroness Louise Casey and Dame Martina Milburn, co-chairs of The Coronation Food Project, giving a snapshot of food insecurity across the UK and shedding light on organisations that are supporting those in need.

The Big Issue’s cover photo was captured by acclaimed British photographer Rankin in the Clarence House Gardens in October 2023.

The article also showcases the official emblem of The Coronation Food Project, which was created by designer Sir Jony Ive and his creative collective LoveFrom.

An animation featuring The Coronation Food Project will also be displayed for 10 minutes in Piccadilly Circus in London at 5.30pm on the King’s birthday.

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