McDonald’s comes roaring back as restrictions ease

A thank you sign in front of a McDonald’s restaurant
A thank you sign in front of a McDonald’s restaurant (AP)
12:43pm, Thu 29 Apr 2021
CBAD8A00-D2B9-4E0E-ADDF-D0366C357A34 Created with sketchtool. E9A4AA46-7DC3-48B8-9CE2-D75274FB8967 Created with sketchtool. 65CCAE04-4748-4D0F-8696-A91D8EB3E7DC Created with sketchtool.

As America emerges from the pandemic, it appears its people are heading to McDonald’s.

First quarter sales surpassed numbers even two years ago, long before Covid-19, led by a big jump in US demand.

McDonald’s said revenue rose 9% to 5.1 billion dollars (£3.65 billion) for the January to March period. That beat Wall Street’s forecast of five billion dollars, according to analysts polled by FactSet.

Last year at this time stores were closing globally and the world sheltered from spiking Covid-19 infections, so an improvement in sales during the same stretch this year was expected.

However, the bounceback has been so strong, McDonald’s topped first-quarter sales of 4.95 billion dollars (£3.5 billion) in 2019.

US same-store sales, or sales at locations open at least a year, rose 14% in the January to March period.

Fewer diners visited, and many dining rooms remain closed. But those who did come ordered more. McDonald’s said new products, including a crispy chicken sandwich and spicy nuggets, helped draw customers.

McDonald’s has been helped by its drive-thru service and investments in delivery that it made before the pandemic.

The Chicago-based company has drive-thru windows at nearly all US stores and two thirds of stores in its biggest European markets. And at least 30,000 stores worldwide now offer delivery.

Worldwide, same-store sales rose 7.5%, well above the 5% gain analysts forecast. Strong sales in China and Japan helped offset softness in France and Germany, the company said.

McDonald’s said its net income rose 39% to 1.5 billion dollars (£1.07 billion).

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