Piers Morgan told Susanna Reid to go topless on Good Morning Britain in order to become a billionaire like Kim Kardashian.

It comes after the Keeping Up With The Kardashians star sold off a fifth of her beauty empire KKW Beauty for $200 million to French beauty company Coty, making her a billionaire. 

The presenter ranted about her wealth and joked co-host Reid should go topless on air.

He said: “Kim Kardashian has sold a chunk of her beauty company for £200 million, making her almost a billionaire.

“I think we are all thrilled with that aren't we, at this time when everyone is losing their jobs. Great to see the talentless Kardashians are even richer.

“Just goes to show you just need to strip off and flip the bird, and you too can be a billionaire.

“Honestly Susanna if you go topless right now and flip the bird to the world you will make this show a hit and get rich.

“The combination of you topless, we could become the most famous show in the world."

Reid was not impressed by Piers’ joke and replied: “I might not risk it thanks.”