22 August 2022

Adidas looks for new boss as CEO prepares to step down next year

22 August 2022

Adidas’ chief executive officer Kasper Rorsted will step down next year, the sports apparel maker said.

The company has started looking for a successor.

Mr Rorsted, who has been boss since 2016, and its supervisory board “mutually agreed” that he will hand over during the course of 2023, the Germany-based firm said.

“After three challenging years that were marked by the economic consequences of the Covid-19-pandemic and geopolitical tensions, it is now the right time to initiate a CEO transition and pave the way for a restart,” supervisory board chairman Thomas Rabe said in a statement.

He thanked Mr Rorsted for “major achievements” that included strategically repositioning the company, vastly expanding its online sales and doubling sales in North America.

Mr Rabe said Adidas can now focus on its core brand after divesting TaylorMade, Reebok and CCM Hockey.

Recent years “have been marked by several external factors that disrupted our business significantly” and that it took “huge efforts” to deal with those challenges, Mr Rorsted said.

“This is why enabling a restart in 2023 is the right thing to do — both for the company and me personally,” he added.

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