Following Courage Mon Ami’s memorable Gold Cup triumph, bookmakers have revealed just how popular Frankie Dettori has been with Royal Ascot punters this week.

Entain, parent company of leading firms such as Ladbrokes and Coral, has highlighted how the ‘Frankie Factor’ has been in full force during his final Royal meeting.

Over the opening three days of Royal Ascot, 11 per cent of the overall volume of single bets have been placed on Dettori and his mounts have featured in 38 per cent of all multiple bets .

Queen Anne Stakes runner-up Inspiral was the best-backed horse on day one and attracted 23 per cent of single bets placed on the curtain raiser, despite being second favourite behind Modern Games.

On Wednesday, Dettori featured in 38 per cent of all accumulators and heavily-supported Queen’s Vase winner Gregory was forced into evens favourite.

Despite going off at a generous 15-2, Courage Mon Ami was the third-best backed horse across all races on Ladies’ Day and Dettori led the way in total Thursday wagers at 12 per cent.

Entain chief commercial officer Dominic Grounsell said: “There has been even more of a buzz around Frankie Dettori since the beginning of the Flat season. The world is watching his final season as a professional jockey to see if he can finish in style.

“Our customers have been weighing in on him in all the big meets so far this year, and Royal Ascot has been no different.

“He brings excitement, swagger and a huge following wherever he races, and racing will lose one of its most famous faces and infectious characters this year.

“Let’s enjoy the final few months of Frankie Dettori racing on our screens and follow how the ‘Frankie Factor’ continues to drive fan favourites up and down racecourses this summer.”

Dettori’s popularity was previously on full view in this season’s Classic contests at Newmarket and Epsom.

Entain reports that Chaldean generated 19 per cent of bets placed on the day of the 2000 Guineas, the biggest percentage of any horse in that race, before powering to victory.

Following his success on Emily Upjohn in the Coronation Cup and Soul Sister in the Oaks, Dettori’s Derby mount Arrest was backed into favourite for the Epsom Classic.

Over 19 per cent of 168,000 bets placed on the blue riband event with Entain were for Arrest, but he could only manage 10th place.