FA set to sell Women's Super League TV rights for the first time
The Football Association has revealed they are intending to sell the Women's Super League's television rights for the first time.
Since its formation in 2011 the FA has given matches to the BBC and BT Sport for free, with the channels only having to cover production costs.
But now the FA are in talks with media rights management company Women’s Sports Group about deals for the 2021/22 season.
Dame Heather Rabbatt, who founded WSG in October, said: “The next round of media rights for women’s football is hugely important to the long-term success of the game.
"There has been great momentum within women’s football since last summer’s World Cup, where over one billion views were recorded. We will be looking to build on this to further elevate the value of women’s sport.”
The FA's director of the women's professional game, Kelly Simmons, added: “Women’s Sports Group are in a perfect position to help us take the Barclays FA Women’s Super League to the next level.”
Figures for WSL matches have improved since the World Cup last summer, with BT Sport averaging an audience of 85,000 and the BBC's online and red button services seeing a peak level of 285,000.