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Facebook's Oculus Tests New VR Advertising

Facebook's Oculus, Tests New VR Advertising. Mashable reports that Facebook's Oculus has begun testing in-headset virtual reality advertising. . Oculus announced on Wednesday that it will begin a "small test" to insert ads into VR games. In the following weeks, ads will be added to more Oculus titles. . The company is reportedly aiming for a larger deployment after gathering feedback from both developers and players. We want to help developers generate revenue and help people find great experiences at better prices, this is a part of how we’ll create a healthy, self-sustaining platform for everyone, Andrew Bosworth, head of Facebook Reality Labs, via Twitter. Facebook said it will not use movement data or microphone audio to target ads. But the company will gather information on whether users interacted with an ad. . According to Mashable, ads accounted for over 98% of Facebook's total revenue in 2019.

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