Dwayne Johnson gets rights to The Rock name and joins board of WWE owner
Dwayne Johnson has signed a new agreement with professional wrestling organisation the WWE and will become the legal owner of the name The Rock.
Under the terms of the deal, Johnson will also join the board of TKO Group, the sports and entertainment company that houses WWE and UFC.
The Rock is a name derived from Johnson’s father, WWE Hall of Famer Rocky Johnson, who was the first black champion in WWE history, alongside partner Tony Atlas, according the WWE.
Dwayne brings an incredible track record of creating content and building globally recognised consumer brands, and he will play a key role in realising our ambitions for TKO
Johnson, a movie and wrestling star, has a business portfolio that includes production company Seven Bucks Productions, tequila brand Teremana Tequila, energy drink company ZOA Energy, Project Rock apparel brand and the United Football League.
“I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s board,” TKO chief executive Ariel Emanuel said in a prepared statement.
“Dwayne brings an incredible track record of creating content and building globally recognised consumer brands, and he will play a key role in realising our ambitions for TKO.”
TKO Group Holdings Inc says Johnson’s board appointment, effective from Tuesday, reflects its “commitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE”.
I'm very motivated to help continue to globally expand our TKO, WWE and UFC businesses ... while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands
Johnson began his wrestling career with WWE in 1996. He has recently appeared on World Wrestling Entertainment Inc’s Smackdown and Raw television programmes, with rumours swirling that he may compete at this year’s WrestleMania.
“I’m very motivated to help continue to globally expand our TKO, WWE and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences,” Johnson said in a prepared statement.
“I’ve been there, I’m still there and this is for them.”
TKO also announced on Tuesday that Brad Keywell will become a board member.
Keywell has co-founded and led multiple companies, including Groupon, Echo Global Logistics, MediaOcean, and Uptake Technologies, where he is currently founder and executive chairman.
The additions of Johnson and Keywell will increase TKO’s board from 11 to 13 members.
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